Organic website traffic strategies are changed various times like before great content and keywords are only important but But today, searches have become more specific and contextual. The vast majority of searchers today type in long search phrases: According to Ahrefs data, 64% of search queries contain four or more words. Google rationalizes that if searchers are using such detailed search terms, the content served up in the search engine results pages should probably also be detailed as well.
But with so much content available online, Google now wants to know that you are an authority on your topic. And the best way to demonstrate this authority is to structure your content into pillar pages and topic clusters.
Imagine all the content is scattered around creating confusion so, google came across pillar pages and topic clusters for organizing the content in the hierarchal form.
What are pillar pages and topic clusters?
A pillar page is a website page that provides a comprehensive overview of a topic. A topic cluster is a collection of interlinked articles and website pages centered around one umbrella topic. The result is an interconnected content experience that delivers tremendous value to the reader and firmly establishes to Google that you are an authority on the topic.
Topic clusters : An SEO strategy that focuses on topics as opposed to keyword.
A topic cluster is a method that uses a single "pillar page" as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page and the pillar links out to each asset.
Topic clusters help more pages rank to give searchers better answers.
Bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.
What old blog architecture looks like :
Now, in order to rank in search and getting displayed in new queries, the solution is to use the topic cluster model: Choose the broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority.
Creating hyper-focused clusters of content geared around a specific topic will not only help solve for that, but also enable you to keep focused on your search marketing and less time wasted on producing repetitive content that doesn’t help advance your search goals.
Using this model, blog infrastructure looks with specific topics surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks.
This architecture consists of three components: pillar content, cluster content, and hyperlinks. Pillar content is the "main" focused topic for which all linked clusters will be linked through hyperlinks. And these pillars is connected with one topic cluster in hierarchal form.
For example, Our pillar content is "Workout routines" which is main subject we focusing to write. Now, the different workout content will be linking with “Workout routines” pillar with the help of hyperlinks. Hyperlinks are internal links that we link in our blog or content.
What Is a Pillar Page?
A pillar page is wholesome of information on the particular subject and related content will be linked to it in one page.
How to Create a Pillar Page?
The first step to creating a pillar page is to stop thinking about your site in terms of just keywords. Start thinking about the topics you want to rank .
- Choose a topic that's broad enough that it can generate more related blog posts that will serve as cluster content
- Brainstorm blog topic ideas based on more specific keywords related to the broader topic.
- Link to the pillar page which can be your homepage.
For example, in our case, "Instagram marketing" is broad enough that we're able to link many more blog posts that dive into Instagram in greater detail.
Pillar pages should contain all the links of your blog posts to give a complete idea to the audience. Then, they'll click on your pillar page to get the answers to their questions, which will link out to more specific pieces of cluster content hyperlinked on the pillar page.
Pillar Page Examples
Cloud Elements: The Definitive Guide to API Integration :
Cloud Elements' API integrations pillar page, shown above, breaks a complex topic down into seven distinctive steps - the first of which is shown below. Notice how the pillar uses a "floating" table of contents along the left hand side to keep the reader's attention and remind them what stage of the process they're learning about. This is a useful way to maximize the reader’s experience and the time they spend on the page.
HubSpot: The Ultimate Guide to Productivity Apps
The pillar strategy here is to generate a pillar-like blog. For example, the topic is of health-related applications, we will link all the health-related blogs to one as a subtopic. The audience can know all about your content by scrolling from one blog to another.
There are different strategies which companies use for the pillar pages and topic clusters to get with changing google search engine's algorithm. Alone content and SEO cannot get your website rank, there are alterations you need to pace with the futuristic technologies going to emerge.
Source : obeygeek.com